February 24, 2025Bijoux en diamants

Mathias Lessort: The excellence of French basketball shines in Unknow Brand

In the world of international basketball, Mathias Lessort stands out as one of the most emblematic French athletes of his generation. This explosive Martinique-born center made history in sports by winning an Olympic medal with the French team in 2024. After an intense final against the United States, he demonstrated his talent, power, and unwavering commitment on the court.

But beyond performance, Mathias Lessort is also distinguished by his bold style and his love for street-influenced fashion. Off the court, he asserts his identity with custom diamond jewelry by Unknow Brand, a French jewelry house redefining contemporary jewelry through urban culture and offering bespoke creations for athletes.

Mathias Lessort: Between Performance and Elegance

Originally from Martinique, Mathias Lessort has become one of the most influential French basketball players on the international stage. After notable stints at Élan Chalon, Nanterre 92, and Red Star Belgrade, he now shines under the colors of Panathinaikos Athens, one of Europe's most prestigious clubs.

His unwavering commitment and physical power helped him secure a silver medal at the Paris 2024 Olympics, marking a milestone in French basketball history. But beyond his performances, he is also a man of style, drawn to the refined aesthetics of gold and diamond jewelry. Like many athletes and basketball stars, he expresses his identity through unique jewelry, blending luxury with urban culture.

Mathias Lessort wearing his 26 and LSF necklaces in white gold and natural diamonds from Unknow Brand, testing the authenticity of the diamonds in his luxury jewelry

A French Craftsmanship at the Service of Unique Sports Jewelry

Unknow Brand doesn’t just create jewelry; it crafts exceptional pieces, combining traditional jewelry with urban culture. For Mathias Lessort, the brand designed two bespoke diamond necklaces, true symbols of his journey and roots.

  • Necklace “26”: His jersey number immortalized in white gold paved with diamonds, representing his dedication to high-level basketball.

  • Necklace “LSF”: These initials, for "Lessort Family", are a tribute to his close circle and the people who supported him on his path to excellence.

Mathias Lessort’s 26 gold and diamond necklace, on a dark gradient background, created by Unknow Brand, urban luxury jewelry

Whether on the courts of the biggest competitions or in daily life, Mathias Lessort shines in Unknow Brand.

  • Craftsmanship excellence & French manufacturing

  • Natural diamonds and 18-carat gold

  • Urban luxury & sports inspiration

“For me, each piece of jewelry tells a story. Mathias' story is one of hard work, family, and passion. These elements are what inspired the creation of these pieces. It’s a privilege to give shape to these stories through jewelry.” - Florian de Launay, founder of Unknow Brand

Mathias Lessort’s LSF gold and diamond necklace, on a dark gradient background, created by Unknow Brand, urban luxury jewelry

Unknow Brand: The Rise of Jewelry for Athletes and Stars

In a world where sport, culture, and luxury fashion intertwine, athlete jewelry is experiencing a meteoric rise. Basketball players, footballers, rappers, and influential personalities wear gold and diamond jewelry, not only as accessories but also as statements of success and identity.

Unknow Brand is part of this new generation of jewelers, blending innovation, tradition, and street culture. By collaborating with athletes like Mathias Lessort, Neymar Jr, Karim Benzema, and Ivan Rakitic, the house has become the reference for sports and urban jewelry.

  • Contemporary luxury & sports inspiration

  • Unique pieces for athletes and influential personalities

  • 100% French craftsmanship, blending artisan know-how and innovation


FAQ: Sports Jewelry and Custom Diamond Pieces

Why choose Unknow Brand for custom sports jewelry?

Unknow Brand is an urban jewelry house that pushes the boundaries of luxury jewelry, blending sports, street culture, and French craftsmanship excellence. Each piece is designed to reflect a unique identity, with noble materials and handcrafting.

Where are Unknow Brand's jewelry made?

Our creations are entirely designed in France, in exceptional workshops in Lyon, with a meticulous selection of certified natural diamonds from Antwerp. Each piece is numbered and comes with a certificate of authenticity.

Why do athletes wear diamond jewelry?

In the world of high-level sports, diamond jewelry is more than just an accessory. It is a symbol of success, belonging, and elegance. Sports jewelry allows for a blend of style, exclusivity, and personal meaning. With bespoke creations for influential personalities in sports, Unknow Brand has become an essential reference in high-level athlete jewelry.

To learn more, check out the Skweek TV video on Unknow Brand's Champion’s Rings.

How to order a custom diamond piece?

If you want to create a custom piece of jewelry, we invite you to contact our team directly via our website. Our experts will guide you through the design and manufacturing process to create a unique piece that matches your expectations.

Discover Unknow Brand's creations, jewelry made for athletes, and find the perfect piece for your success.