Vincent Poirier joins the UNKNOW BRAND adventure!

Article published in Lyon decision-makers on April 3, 2024

French basketball player Vincent Poirier has just acquired a stake in the Lyon jewelry brand Unknow Brand at the beginning of March.

The pivot, reigning European champion with Real Madrid, intends to participate in the development of the house founded in 2017 by Florian de Launay. “I've just turned 30, it's time to think about retraining. It's a real plus to already have a foothold in areas that interest me. I don't want to wait until the end of my career to start thinking about it, says the player with 60 caps for the Blues. We know each other well with Florian, he is a serious person who works well so it was the right time to join him in this adventure. »

“My say and ideas to contribute”

Passionate about the world of jewelry, the French international, who played in Boston and Philadelphia in the NBA, will act as ambassadors for the Lyon brand and give his take on the new collections. “I know something about it so I will have my say and ideas to contribute. My image will also be able to reassure future customers who do not yet know this new brand. »

A reinforcement in weight – and size (2.13 m) – which Florian de Launay is delighted about: “The brand's DNA is very centered on urban and American culture. Vincent is therefore clearly the right person to represent the image of the Unknow house. »

The collections of the Lyon brand will be distributed to 60 new jewelers in France in 2024, and available in the United Kingdom, Ireland and the Maghreb.